Achieve Marketing Success With Your Website

Originally posted: 12/30/12
Updated on: 3/20/21

A robust website is the core of your digital presence and can also make or break your small business.  Consider these strategic tips and goals when looking to achieve marketing success with your website this year:

Developing a Clear Strategy and Goals

Start by asking yourself several questions:

• Who are your customers?
• What do they need?
• What is unique about your offering compared to that of your competitors?
• How do you connect what’s unique about your offering to your customers’ needs?

 

Design Strategy

For the best website design strategy, the cliché “less is more” applies. Too much clutter can confuse your brand and presentation. To make your site more user-friendly, consider building your website on an open-source content management system (CMS) such as WordPress.  It is typically cheaper, and you can edit the content yourself without having to learn HTML.

The three critical pieces of information your website should impart are:

• Who You Are

Share your company’s history. Everyone likes to know the story behind the story and how it came to be. When a customer learns your company’s history, it can help them see the business’ humanity and not just a product or service.

• What You Do

Set out to win over customers by being direct and transparent about the product or service you offer.

• Why Customers and Prospects Should Buy and Use your Products or Services

Highlight your company’s ability to satisfy your customers. Feature customer feedback using quotes or multimedia. It’s important to emphasize why your product or service is the go-to source for customer satisfaction.

Ensure your website is web-enabled.  In today’s world, most people utilize their Smartphones to review your site.  Please take a look at it on a mobile device to see how your site shows up.  It might need a completely different look to fit on a PDA or iPad.

 

Website Content

It should be well written, short, and to the point when it comes to website content.  Visitors don’t want to read a lot on the Web; they respond more to imagery and areas that pop out at them. Additionally, it’s best to have it checked for grammar, spelling, clarity, and readability by a qualified professional.

 

Call to Action

The most important takeaway of all when creating an effective website is to include a specific call to action. Whether it’s ‘call us,’ ’email us,’ ‘contact us,’ ‘follow us,’ or ‘buy this,’ every website needs a call to action. An effective website gives people a taste of what your business has to offer, and people will be motivated to act on your call to action when given the right content.  Include your contact information on every page so that customers can easily reach you.

Claim your success for 2021 by planting your stake in cyberspace the right way, and you’ll win over customers every time.