When running a small business, one thing is certain – nurturing your current client relationships is essential to the longevity of your company. While expanding your market by bringing in new clients is also necessary, it is most certainly futile if you don’t retain the clients you’ve won. Per outboundengine.com, Acquiring a new customer can cost five timesmore than retaining
So, you’ve done your mid-year business review and have taken the steps to completely overhaul your strategic business plan and make changes for the rest of the year, but what about your social media marketing strategy? If you have yet to implement social media into your strategy and you’re determined to use it as a weapon in your marketing arsenal,
Successfully promoting your goods or services can result in impressive revenue growth for your business. Whether your business is in the start-up phase or not, marketing can, and should, get you sales! Begin by creating a marketing strategy that will outline how you’ll go about marketing your products or services. Here are a few tips to include in
While running a successful small business, it’s easy to overlook effective technology practices, but a few tech blunders can cause huge consequences for your business. Here are a few major tech bloopers to avoid: Forgoing Proper Technical Support Erik Eckel of Tech Republic warns against forgoing sufficient technical support for your organization. Eckel writes, “Small businesses need knowledgeable, trusted technology
Originally posted: 12/30/12 Updated on: 3/20/21 A robust website is the core of your digital presence and can also make or break your small business. Consider these strategic tips and goals when looking to achieve marketing success with your website this year: Developing a Clear Strategy and Goals Start by asking yourself several questions: Who are your customers? What do
This reprinted blog was updated in April 2021. SCORE is a nonprofit association of both active and retired executives dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. Small business owners can browse mentors’ profiles by skills or industry experience or choose to meet a local mentor face to face. When we
Why did I form an advisory board for my company? It’s not a complicated reason – I wanted help from a particular group of experts, my dream team, and couldn’t afford to pay them! My business partner and I had some of the same skills and other skills were complimentary. We knew we were not experts in certain
I possess a talent for winning awards. Yes, I’m an “awards junkie.” Is this a talent or a cultivated activity? I believe it’s a little talent peppered with a lot of cultivated activity. I have the marketing background to identify the awards that would be best for my company. However, I also deliberately plan what will happen before and after
