Social media has moved from an emerging form of communication to the mainstream, and as a result, most small businesses use social media within their marketing strategies. Because this is now the primary communication vehicle for small businesses, owners need to put in policies to guide their employees’ online actions. A social media policy informs employees on the
Every year LinkedIn is proving to be a top contender when looking to recruit potential candidates. In my former company, Consultants 2 Go, not only were we using LinkedIn as a recruiting tool, we found it to be strategically helpful when searching for prospective new clients. In my current company, Sandi Webster LLC, I use LinkedIn to connect to new
As a small business owner, there are moments when coming to a decision can ultimately make or break your business, and you need to consult others to get guidance. A mentor can be an invaluable resource. A great mentor is a guide to help navigate the world of business or life in general. The destination may be happiness, success, or
Originally posted: 12/30/12 Updated on: 3/20/21 A robust website is the core of your digital presence and can also make or break your small business. Consider these strategic tips and goals when looking to achieve marketing success with your website this year: Developing a Clear Strategy and Goals Start by asking yourself several questions: Who are your customers? What do
Why did I form an advisory board for my company? It’s not a complicated reason – I wanted help from a particular group of experts, my dream team, and couldn’t afford to pay them! My business partner and I had some of the same skills and other skills were complimentary. We knew we were not experts in certain
I possess a talent for winning awards. Yes, I’m an “awards junkie.” Is this a talent or a cultivated activity? I believe it’s a little talent peppered with a lot of cultivated activity. I have the marketing background to identify the awards that would be best for my company. However, I also deliberately plan what will happen before and after
