By - Sandi Webster

Achieve Marketing Success With Your Website

Originally posted: 12/30/12 Updated on: 3/20/21 A robust website is the core of your digital presence and can also make or break your small business.  Consider these strategic tips and goals when looking to achieve marketing success with your website this year: Developing a Clear Strategy and Goals Start by asking yourself several questions: Who are your customers? What do

Dream Team
By - Sandi Webster

Forming an Advisory Board: Finding the Dream Team Experts to Sit at Your Table

Why did I form an advisory board for my company? It’s not a complicated reason – I wanted help from a particular group of experts, my dream team, and couldn’t afford to pay them!      My business partner and I had some of the same skills and other skills were complimentary. We knew we were not experts in certain

Business Awards
By - Sandi Webster

How to Use Business Awards for Publicity and Public Relations!

I possess a talent for winning awards.  Yes, I’m an “awards junkie.” Is this a talent or a cultivated activity?  I believe it’s a little talent peppered with a lot of cultivated activity.  I have the marketing background to identify the awards that would be best for my company. However, I also deliberately plan what will happen before and after