The difference between a mentor and a sponsor
By - Sandi Webster

The Difference Between A Mentor and a Sponsor

  A common misconception small business owners have is the difference between having a sponsor and a mentor.  There will be the make-or-break business decision that calls for the guidance of a mentor and the once-in-a-lifetime opportunity that calls for a sponsor to recommend you.   As a small business owner, you need more than a mentor;   you also need a

Dream Team
By - Sandi Webster

Forming an Advisory Board: Finding the Dream Team Experts to Sit at Your Table

Why did I form an advisory board for my company? It’s not a complicated reason – I wanted help from a particular group of experts, my dream team, and couldn’t afford to pay them!      My business partner and I had some of the same skills and other skills were complimentary. We knew we were not experts in certain

Business Awards
By - Sandi Webster

How to Use Business Awards for Publicity and Public Relations!

I possess a talent for winning awards.  Yes, I’m an “awards junkie.” Is this a talent or a cultivated activity?  I believe it’s a little talent peppered with a lot of cultivated activity.  I have the marketing background to identify the awards that would be best for my company. However, I also deliberately plan what will happen before and after