By - Sandi Webster

Diversity, Equity & Inclusion: Shopping While Black or Retail Racism

When you are a black person and reach the age where you can go shopping by yourself or with friends, there is a laundry list of things you need to consider. Black mothers tell their children the following: Do not bring too large a pocketbook so that security guards don’t think you can put clothes in it. Do not go

By - Sandi Webster

Hiring Top Sales People

Your sales team is at the heart of your small business. A great sales team can increase revenues, keep current clients satisfied, and bring in new customers, but your business can stagnate and suffer without the right salespeople. When looking to hire the best sales team for your business, there isn’t much room to improvise on the recruiting process. Hiring

By - Sandi Webster

Nurturing Current Client Relationships

When running a small business, one thing is certain – nurturing your current client relationships is essential to the longevity of your company. While expanding your market by bringing in new clients is also necessary, it is most certainly futile if you don’t retain the clients you’ve won. Per outboundengine.com,   Acquiring a new customer can cost five timesmore than retaining

By - Sandi Webster

Marketing Can and Should Get You Sales

  Successfully promoting your goods or services can result in impressive revenue growth for your business. Whether your business is in the start-up phase or not, marketing can, and should, get you sales! Begin by creating a marketing strategy that will outline how you’ll go about marketing your products or services.   Here are a few tips to include in